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Green Living:

The mission of SC 41 at 2647 41st Avenue in Soquel is to provide eco-friendly furniture of the highest quality while conducting business in a socially responsible manner. Call SC 41 at (831) 464-2228

Save trees and make returns easier by going paperless, get all your receipts online by using alletronic.com.

Mexican Restaurants:

For fine Mexican cuisine in Pacific Grove, Zocalo at 162 Fountain Avenue, (831) 373-7911, offers a taste of classic Mexican cooking prepared using time-honored methods and the freshest ingredients available.

The Mexicali Grill at 204 Lighthouse Avenue in New Monterey features flavorful Mexicali cuisine. Call (831) 375-9802.

Gas Station Services:

In Carmel Valley, Komi Ajir's Mid-Valley Valero (831) 624-0722 and Mid-Valley Shell (831) 624-7324 on Carmel Valley Road and, in Carmel, his Crossroads Shell on Rio Road treat you and your like family.


If you are looking for a Monterey dentist who listens and who cares call Dr. Daniel Turner at (831) 375-1112. Dr. Turner's offices are at 815 Cass Street.

Great Toys for Thinking Kids of All Ages:

Since 1969, there's been no better place to buy toys than Thinker Toys of Carmel and Monterey. Owner Mark Phillips and his staff take great pride in personally serving every customer. Don't your children deserve the very best for the holidays? Shop with absolute confidence at Thinker Toys. In Carmel at 7th and San Carlos (831) 624-0441. In Monterey at the Del Monte Center (831) 643-0907.

Wellness Center:

Cornerstone Wellness Center in Monterey specializes in reducing stress and pain naturally for you, your children, even your pets! With eight professionals including a Doctor of Osteopathy, techniques like quantum biofeedback, lymphatic drainage and Rolf structural integration are used to help rid your body of toxins which can cause disease. Call (831) 373-6204 for an appointment.

On-Line Receipts:

Save trees and make returns easier by going paperless, get all your receipts online by using alletronic.com.


For sofas, dinette sets, mattresses, and more Furniture Outlet in Marina is your friendly neighborhood furniture store. Stop by 3056 Del Monte Blvd in Marina or call (831) 883-2100.

Family Therapy:

For ten years, Soquel-based intern psychotherapist Marc L'Ecluse has been helping families resolve conflicts, improve communication, and solve problems. Call Marc at (831) 818-4033 and find joy in your children. Marc is practicing under the supervision of Dr. Chayim Barton.

Insurance Agent:

Justin Hambly of State Farm is your Central Coast agent for auto, home, health, and life insurance. Justin's office is at 9016 Soquel Drive in Aptos. Call Justin at (831) 688-3683.

Local Luxury Limo Service:

For that special evening when you deserve VIP treatment, Call John and John at All Class Transportation (831) 582-9338 or email [email protected]

Massage and Skin Care:

"A quaint little hideaway on the beach for massage and skin care" describes perfectly At the Spa at Pajaro Dunes in Watsonville. Call Lynn at (831) 763-2669 for a luxurious spa treatment or for a great weekend with that special someone.

Tax Preparation Services:

For professional tax preparation and accounting services in Santa Cruz County, one name stands out Jim Moore Income Tax. Call today (831) 761-1207 to set up an appointment at 30 Alexander Street in Watsonville.

Fine Wines, Beers, and Liquors:

In Pacific Grove, your first stop for wine, beer, and liquor is P.G. Liquors at 229 Grand.
In Monterey, Monte Vista Wines and Spirits at 19 Soledad Drive is the place for hard and soft beverages.

Home Furnishings:

Make your home even more beautiful. Check out the elegant and unique furniture and decorative items at HomescapesCarmel. Change your world at HomescapesCarmel at the SE corner of 7th and Delores in Carmel. Open 7 days a week 10-6. Call Thompson or Beau Lange at 624-6499.

Fine Italian Food, Pizza, and Private Parties:

Hal finally stopped complaining about the pizza in California the day he tried the outstanding pies at A Pizza Paradise at 215 Reservation Road in Marina. Now, his mouth is too full for him to whine. For great pizza, Call Jay and Ginger now at (831) 582-9149.

Frutti de Mar Grill in Marina is a family owned seafood restaurant with outstanding Italian/Caribbean cuisine prepared by Chef-owner Tito Perez. For 20% off browse to the website.

Coffee Shops:

For fine home-roasted slow brewed coffee, Acme Coffee at 485-B Palm Avenue in Seaside is your only stop in Monterey County. Tell Larry and Jaki we sent you.

At two great locations in Santa Cruz, Coffeetopia delivers a fantastic cup of coffee or perfectly prepared cappuccino every time. Come visit and experience Coffeetopia on the Westside at 1723 Mission Street and in Pleasure Point at 3701 Portola Drive!

Here are some reasons to patronize The Ugly Mug at the corner of Soquel Drive and Porter in Soquel: 1) The Best Coffee in Town. 2) A Safe Space for all People. 3) Free Wi-Fi. 4)Much much more.


George Chavez of Chavez Jewelry at 1418 Freedom Boulevard in Watsonville specializes in restoring or recycling antique jewelry. Call George Chavez at 768-8004.

Real Estate:

To buy or sell a home from Big Sur to Santa Cruz, "forget the rest, get the best" - call Patty Ross of Keller Williams at (831) 622-6235.

Seaside Bakery Deli & Cafe:

For the best baked goods and deli foods on the Monterey Peninsula, drop by Angelina's at 1725 Fremont Blvd in Seaside or call (831) 394-8808.

Vegetarian Dining:

Central Avenue Bakery is a kosher bakery and coffee shop serving vegetarian gourmet sandwiches, salads and soups. Everything is made from scratch and we grind our own flours for our gourmet pastries. 173 Central Avenue, Pacific Grove (831) 373-2000.

Delicious Healthy Baked Goods:

With baked goods that are so good you won't believe that they're made without wheat, gluten, sugar, or yeast, Beyond Wheat Artisan Bakery rocks.

Chinese Food:

Ridiculously good Chinese food at great prices is the hallmark of locally-owned and operated Jim's Restaurant in Seaside at 1584 Del Monte. For carry-out to die for, call Jim's in Seaside at (831) 394-5117.

Books and Much More:

The Pilgrim's Way Bookstore and Garden Shop in Carmel is the premier metaphysical bookstore on the central coast of California. Pilgrim's Way is known for taking chances and exploring areas of alternative thinking, rely on Pilgrim's Way for books not normally found in other book stores and your home and garden needs. Pilgrim's Way is on Delores between 5th and 6th. Call Paul and Cynthia at 1 (800) 549-9922 or (831) 624-4955.


For the finest fresh fruits, vegetables, and meats, along with artisanal breads and local wines. Shop "where the locals shop" at the Grove Market on Forest above Lighthouse in Pacific Grove. And ... visit the Grove Market's new store in Carmel Valley Village.

Automotive Repair and Services:

In Santa Cruz, Soquel, and Aptos Village, Wilson's Tire & Service provides outstanding automotive and tire care. Call owner Juan Escamilla at (831) 687-0489.

Investment Services:

Concerned that you will not be able to finance your retirement? Need help funding your or your child's college education? R.J. Moye of Safe Money and Retirement Talk is your lifeline.